Attributes
| Dashboard field name | Description | Methodology / formula | Example | Additional Info |
|---|---|---|---|---|
| Daash Rank | The rank of each attribute based on sales estimates | 1; 2; 3 | ||
| Attribute Type | The primary category or grouping for attributes | Benefits; Claims; Ingredients | ||
| Attribute | The unique name of the attribute value found within the product name | hydrating; waterproof | ||
| Daash Sales Estimate ($) | An estimated, rounded total sales figure for the products associated with a specific attribute | $47,000,000; $5,700,000 | ||
| Share of Sales Estimate (%) | The percentage of sales this row has relative to the total sales estimate in the selection | Attribute Type Sales Estimate ($) / Total Sales Estimate ($) * 100% | 0.06%; 0.31% | |
| Category Growth Index | Compares the growth of the attribute from the prior period to the growth of the total selection from the prior period. Answers the question, "Is this growing faster or slower than the total selection?" | 1.Calculate the percentage change in sales for the specific row between two time periods 2.Calculate the percentage change in sales for the entire category between the same two time periods: 3. The Category Growth Index is the difference between these two values, showing how much the row's growth differs from the overall category growth | 0.00; -0.03 | The Category Growth Index is calculated based on the entire filter configuration applied to the dashboard, using values from the totals row rather than the product’s specific category alone. The field also contains arrow markers that shows if the either growth index increased or decreased |
| Daash Units Sold Estimate (#) | Estimated total units sold for the products associated with a specific attribute | 230,000; 650,000 | ||
| Share of Units Sold Estimate (%) | The percentage of units sold this attribute has relative to the total units sold in the selection | Attribute Units Sold number (#) / Total Units Sold number (#) * 100% | 0.17%; 0.24% | |
| Daash Sales Velocity Estimate (#) | The average number of units sold per store for a specific attribute over a given time period | Units Sold Estimate (#) / Number of Doors (#) | 1.6; 30 | |
| Total Unique SKUs (#) | The total number of unique SKUs associated with this attribute | 626; 1,125 | ||
| Share of Unique SKUs (%) | The percentage of unique SKUs attributed to this Attribute Type relative to the total unique SKUs | Number of SKUs with associated attribute (#) / Total SKUs within selection (#) * 100% | 5.35%; 1.41% | |
| Total Unique Brands (#) | The total count of unique brands associated with this attribute | 19; 65 | ||
| Share of Unique Brands (%) | The percentage of unique brands associated with this attribute relative to the total unique brands | Number of Brands with associated attribute (#) / Total Brands within selection (#) * 100% | ||
| Avg Price ($) | The average price of all SKUs within the selected attribute | (SKU1 price ($) + SKUX price ($) ) / X | $24.50; $41.50 |