Financial
| Dashboard field name | Description | Methodology / formula | Example(s) | Additional Info |
|---|---|---|---|---|
| Daash Rank | The rank within the selection based on sales estimates | 1, 2, 3,... | The same rank may appear a few times. It depends on Sales Estimates before the dashboard value rounding. | |
| SKU | Unique identifier or item # for the SKU | 2652113, 2299553, 30075130444 | ||
| Main Category | Groups related subcategories into the broadest classification | Skincare, Makeup | ||
| Subcategory | Groups related product categories into a broader classification | Eye, Face, Cheek | ||
| Product Category | Groups related product SKUs into a specific classification | We categorize at the Product-level. Each Product only belongs to 1 single category and is based off where it is categorized at the retailer. | Lip Balm, Body Mist & Hair Mist | If you think something is miscategorized in your brand, please let us know! |
| Brand | The name of the company that sells the associated SKUs | Sol de Janeiro; Tatcha | ||
| SKU Name | The item name of the SKU which includes the shade name, if applicable | Lip Butter Balm for Hydration & Shine, Pink Sugar Lip Glowy Balm, Berry | ||
| Product Name | The name of the product franchise which includes all associated variants | |||
| Product Size | The specific size, volume, or quantity of the SKU | .5 oz/ 15 g; 30 wipes | The field may be empty due to inconsistencies in separating size from the product name | |
| Daash Sales Estimate ($) | Estimated total sales figure. Does not include discounted prices or returns and is rounded. | Units Sold Estimate * List Price (MSRP) | $47,000,000; $5,700,000 | |
| Share of Sales Estimate (%) | The percentage of sales relative to the total sales estimate in the selection | Row Sales Estimate ($) / Total Sales Estimate ($) * 100% | 0.06%; 0.31% | |
| Category Growth Index | Compares the growth of the row from the prior selected period to the growth of the total selection from the prior selected period. Answers the question, "Is this growing faster or slower than the total selection?" | 1.Calculate the percentage change in sales for the specific row between two time periods 2.Calculate the percentage change in sales for the entire category between the same two time periods: 3. The Category Growth Index is the difference between these two values, showing how much the row's growth differs from the overall category growth | 0.07; -0.03 | The Category Growth Index is calculated based on the entire filter configuration applied to the dashboard, using values from the totals row rather than the product’s specific category alone. The field also contains arrow markers that shows if the either growth index increased or decreased |
| Daash Units Sold Estimate (#) | Total units sold | |||
| Share of Units Sold Estimate (%) | The percentage of units sold relative to the total units sold | Row Units Sold number (#) / Total Units Sold number (#) * 100% | 0.17%; 0.24% | |
| Daash Sales Velocity Estimate (#) | The total number of units sold per store | Units Sold Estimate (#) / Max of Total Distributed Doors (#) | 1.6; 30 | |
| Daash % of Doors Estimate | The percent of total retailer doors the SKU/product/brand is sold | Max of Total Distributed Doors (#) / Max Retailer Doors (#) | 50%; 100% | |
| Revenue Sold Per Store Per Week ($) | The weekly average sales sold per store | Sales Estimate ($) / Max of Total Distributed Doors (#) / Selected date range (#) | $692.8; $1,482.6 | Calculations are based on an assumption that a month equals to 4 weeks and quarter to 13 and year to 48 |
| Units Sold Per Store Per Week (#) | The weekly average units sold per store | Units Sold Estimate (#) / Max of Total Distributed Doors (#) / Selected date range (#) | 135; 1,500 | Calculations are based on an assumption that a month equals to 4 weeks and quarter to 13 and year to 48 |
| Total Unique SKUs (#) | The total number of SKUs sold in store | 7; 15 | ||
| Variant Type | The differentiator of each SKU in a product family e.g., Color, Size, Concentration, and Formulation | Colorl; Size | ||
| Price ($) | The price of the SKU listed on the retailer's website | $22.00; $34.48 | If a few periods were selected, the average is taken | |
| Avg Price ($) | The average list price of all associated SKUs | (SKU1 price ($) + SKUX price ($) ) / X | $24.50; $41.50 | |
| Price Per Unit ($) | The price per unit based on the SKU's size | If the unit of measure (uom) is 'oz', we divide the Price by the Product Size and add '/oz' caption If the uom is NOT 'oz', we divide the Price by the Product Size and add '/item' caption | $7.89; $48.00 | |
| Avg Rating | The average customer rating based on a five-point scale | 4.3; 4.8 | If a few periods were selected, the average is taken | |
| Number of Reviews (#) | The total number of customer reviews | 4,826; 492 | If a few periods were selected, the average is taken |