Competitor Insights
Top Widgets
| Dashboard field name | Description | Methodology / formula | Example(s) | Additional Info |
|---|---|---|---|---|
| AVG vs MAX Price, $ | Chart diplays the difference between the average and maximum list price for all SKUs | Displays N/A if no info | ||
| Daash Sales Estimate, $ | Estimated total sales figure. Does not include discounted prices or returns and is rounded. | $43M | ||
| Daash Units Sold Estimate, # | Total units sold | 500K | ||
| Daash Sales Velocity Estimate, # | The total number of units sold per store | 705 | ||
| Daash % of Doors Estimate | The percent of total retailer doors the SKU/product/brand is sold | Stores where Brand was available (#) / Number of all stores of given retailer (#) * 100% | 100% | |
| Unique SKUs, # | The total number of SKUs sold in store | 78 |
Daash Product Category Rank Table
| Dashboard field name | Description | Methodology / formula | Example(s) | Additional Info |
|---|---|---|---|---|
| Product Category | All of the product categories the given brand sells in | Cologne | ||
| Daash Rank | The rank within the selection based on sales estimates | 8 of 33 | ||
| Share of Sales Estimate (%) | The percentage of units sold relative to the total units sold | 8.38% | ||
| Brand Sales Trends | A line chart of the weekly sales estimates ($) for a selected brand for the last trailing 52 weeks | |||
| Sales by Category, $ | A pie chart showing the category mix of business of the selected brand. The category mix represents the proportion of a brand’s total sales broken down by category, providing insight into which product categories drive the most revenue for that brand, at the specific retailer. | $45.0M - Bath & Body (93%) $2.0M - Skincare (4%) | When hovering over this visual the arrow icon appears in the top right corener. Clicking on it, you are to switch between Main Category, Sub Category, Product Category, Products | |
| Sales by SKU, $ | A treemap that shows the proportion of a brand's total sales broken down by SKU. | Original Herbal Body Moisturizer, 2.25 oz Sales Estimates ($) - $840,000 (%) - 1.71% | The bigger the recatngle related to certain product, the bigger sales share it has |
The Financial Table of the Brand's SKU Assortment
| Dashboard field name | Description | Methodology / formula | Example(s) | Additional Info |
|---|---|---|---|---|
| Daash Rank | The rank within the selection based on sales estimates | 1; 2; 3 | ||
| Daash Product Category Rank | Rank based on the position the brand has for a specific product in a specific Product Category | 3 of 572; 1 of 35 | ||
| Product Category | Product Category the Product belongs to | Cheek Contour; Face Wash | ||
| Brand | Brand the Product belongs to | Ariana Grande; COSRX | ||
| Product | Product name | Hair Repair Treatment Kit; Miss Dior Blooming Bouquet Eau de Toilette | ||
| Item Size | Product size | .5 oz/ 15 g; | The field may be empty because of imperfection of separation SKU size from SKU name | |
| Price ($) | Product Price | |||
| Price Per Units ($) | Based on knowledge about Product Price and its Item Size (volume, weight, or number of items) we can calculate the price per unit by dividing. | If the unit of measure (uom) is 'oz', we divide the Price by the Product Size and add '/oz' caption If the uom is NOT 'oz', we divide the Price by the Product Size and add '/item' caption | $7.89; $48.00 | |
| Daash Sales Estimate ($) | Estimated sales figures for a given Product in a given time period | $47,000,000; $5,700,000 | ||
| Share Of Sales Estimate (%) | Percentage of share this product has relative to the total Sales Estimation | Product Sales Estimate ($) / Total Sales Estimate ($) * 100% | 0.06%; 0.31% | |
| Daash Units Sold Estimate (#) | Estimated amount of units sold in a given time period for a given Product | 230,000; 650,000 | ||
| Share Of Units Sold Estimate (%) | Percentage of units sold amount this product has relative to the total Units Sold Estimation | Product Units Sold number (#) / Total Units Sold number (#) * 100% | 0.17%; 0.24% | |
| Daash Sales Velocity Estimate (#) | The average amount of units sold in one store for a given product in a given time period | Units Sold Estimate (#) / Number of Doors (#) | 850; 1,010 | |
| Avg Rating | Average rating on a five-point scale | 4.3; 4.8 | ||
| Number of Reviews (#) | The amount of reviews for a given Product | 4,826; 492 | ||
| Product Mix By Attributes | A pie chart that displays the distribution of a brand’s product assortment based on attribute types | Number of SKUs of certain Attribute in a given Brand sold in a given time period (#) / Amount of all SKUs in a given Brand for a given time period (#) * 100% | Benefits Number of SKUs (#) - 7.67K (27%) Key Ingridients Number of SKUs (#) - 7.67K (27%) | When hovering over this visual the arrow icon appears in the top right corener. Clicking on it, you are to switch between Attribtes and Attribute Types |
| Brand Benefits & Ingredients | A table that shows the attributes the brand uses to position their products within the specific retailer, looking at the benefit territories, claims, and ingredients called out in the brand's product names. Shows the number of unique SKUs the brand has associated with this attribute and the Average Price (#) of those SKUs | Number of unique SKUs for a certain Attribute Value (#) | Average Price ($) of all these SKUs for a given brand in a given time period | Benefits anti aging - 113 - $38.2 anti fatigue - 3 - $34.00 |